Why We’re Updating Our Pricing
Textline is making changes to how it structures its pricing plans and billing schedules. These changes, which will take effect August 11, 2025, are designed to:
Simplify your billing experience
Improve transparency and predictability around message credits
Provide more flexibility with features and add-ons
Give customers more choices and customization
Many of these updates were inspired by customer feedback and reflect our ongoing commitment to making Textline the most effective communication platform for your business.
If you have any questions, please contact us at [email protected]. We’re happy to help.
What's Changing - A Full Breakdown
Here’s an overview of what’s changing. Please refer to the charts below for a comprehensive overview of the new pricing plan details.
1. Plan tiers: Consolidated, simplified, and upgraded
To reduce complexity, we’re now offering three pricing plan tiers: Enterprise, Pro, and Essentials.
Essentials is replacing our existing Limited and Standard plans.
Pro will receive access to an additional Department
Enterprise has complete flexibility and custom pricing
2. New billing schedules: For flexibility and savings
You’ll now have the option to:
Pay monthly
Unlock 20% off by paying annually up front
Save 10% by choosing an annual commitment, but still paying monthly.
3. Message credits are included: For transparency and predictability
To increase cost transparency and predictability for our customers, each plan will now include a specified number of message credits. View the number of credits for each plan below.
4. New plan costs: To support app enhancements and included messages
Now that we’ve consolidated our plans, made app updates, and included message credits, we’re updating the base plan cost to reflect these changes. Remember, you can now choose to pay annually for cost savings!
5. Seamless Add-On and Backup Message Credit management: For enhanced flexibility
To give you better control, we’ve improved how you manage and purchase additional messaging credits so you can always send your texts when YOU want.
Add-On Message Credits. If you want more message credits than your new pricing plan provides, you can purchase additional credits upfront each billing cycle. You can purchase any amount of Add-On credits at $0.03 per credit. Unused Add-On Message Credits never expire and always roll over.
Backup Messages. To ensure that our customers can always send messages, we require the use of Backup credits. All Textline accounts must maintain a minimum of 250 backup message credits. These credits are never charged until all included and add-on credits are used.
Backup credits cost $0.04 each and are only purchased when both included and add-on credits are exhausted. Unused and purchased Backup credits never expire and always roll over.
6. Other pricing changes for additional Agents & Departments: For ultimate alignment
We’re updating the pricing of Agent & Department add-ons to better align with your selected plan and billing schedule. Add what you need, when you need it, and choose how you want to pay for them.
Overview of Base Plan Changes
| Essentials (Formerly Limited & Standard) | Pro |
New Plan Costs By Payment Option |
|
|
Month-to-Month | $149/month | $349/month |
Annual, Billed Monthly (10% off) | $134/month | $314/month |
Annual, Paid Upfront (20% off) | $1,430/year | $3,350/year |
Included Message Credits By Payment Option |
|
|
Month-to-Month | 600 credits/month | 2,000 credits/month |
Annual, Billed Monthly | 7,920 credits/year (10% more) | 26,400 credits/year (10% more) |
Annual, Paid Upfront | 8,640 credits/year (20% more) | 28,800 credits/year (20% more) |
Agents & Departments |
|
|
Included Agents | 3 | 5 |
Additional Agents | $50/month | $70/month |
Included Departments | 1 | 2 |
Additional Departments | $15/month | $15/month |
*Unused Included Message Credits expire at the end of your billing cycle
HIPAA Plan Changes to Know
| HIPAA Essentials (Formerly HIPAA Standard) | HIPAA Pro |
New Plan Costs By Payment Option |
|
|
Month-to-Month | $249/month | $569/month |
Annual, Billed Monthly (10% off) | $233/month | $512/month |
Annual, Paid Upfront (20% off) | $2,618/year | $5,462/year |
Included Message Credits By Payment Option |
|
|
Month-to-Month | 600 credits/month | 2,000 credits/month |
Annual, Billed Monthly | 7,920 credits/year (10% more) | 26,400 credits/year (10% more) |
Annual, Paid Upfront | 8,640 credits/year (20% more) | 28,800 credits/year (20% more) |
Agents & Departments |
|
|
Included Agents | 3 | 5 |
Additional Agents | $60/month | $95/month |
Included Departments | 1 | 2 |
Additional Departments | $15/month | $15/month |
*Unused Included Message Credits expire at the end of your billing cycle
How These Changes Impact You
We know pricing changes can raise questions, so here’s a look at what’s changing, how it affects your account, and where to find your updated plan details.
Plan Transitions: Before & After
If you’re currently on one of our legacy plans, here’s how your account will transition:
Current Plan | New Plan | Included Agents | Included Departments | Included Messages (Monthly) | Starting at |
Limited | Essentials | 3 | 1 | 600 | $149/mo |
Standard | Essentials | 3 | 1 | 600 | $149/mo |
Pro | Pro | 5 | 2 | 2,000 | $349/mo |
HIPAA Standard | HIPAA Essentials | 3 | 1 | 600 | $249/mo |
HIPAA Pro | HIPAA Pro | 5 | 2 | 2,000 | $569/mo |
You’ll now receive Included Messages, have the option to change your billing schedules, and get complete flexibility for add-ons.
Need Help Understanding Your New Plan?
We’re here to guide you through this transition. If you have any questions or need help confirming your updated pricing:
Email us at [email protected] or start a live chat from the Textline application.
Frequently Asked Questions
Billing & Invoicing
Will I be prorated if I switch plans or billing schedules mid-cycle?
Yes. If you change your plan or switch from a month-to-month billing schedule to an annual billing schedule, any charges will be prorated accordingly and reflected on your next invoice.
How do I switch from monthly to annual billing?
To switch your billing schedule from monthly to one of our annual options (Annual-Billed Monthly or Annual-Billed Up Front), simply complete this form, and our team will set you up for success.
Will my invoice format change?
Invoices will now include line items for Included Messages, Add-on Messages, Backup Messages, and any Agent/Department add-ons.
Will I need to take action to stay on my current plan?
No action is needed. Your plan will automatically migrate to its new name and structure. If you want to move to an annual plan, please reach out to [email protected]
Feature Access & Plan Capabilities
Are any features being removed or changed as part of this update?
No. As part of this pricing update, all existing feature sets remain the same:
Essentials inherits the former Standard features
Pro remains unchanged
HIPAA Essentials inherits HIPAA Standard features
HIPAA Pro remains unchanged
Enterprise remains custom/negotiable
Will my API integrations, automations, or workflows be affected?
No. This update does not affect feature functionality or platform integrations.
Legacy Plan Customers
I’m on a Limited/Standard plan. What’s changing for me?
You’ll automatically transition to the Essentials plan, with included agents and Included Message credits.
Will I lose any functionality by being moved to Essentials?
No. You’ll retain the same features and gain Included Messages and flexible billing.
Can I switch to Pro or Enterprise if I outgrow Essentials?
Yes. You can upgrade plans at any time via the billing section or by contacting our support team.
Textline’s Commitment to You and Innovation
At Textline, our mission is to help you deliver timely, human-centered communication at scale. This pricing update is one part of a broader effort to improve transparency, flexibility, and value for your business.
In recent years, we’ve also continuously added new features and capabilities to Textline to better support our customers, including:
A simpler way to collect SMS opt-ins
Webchat-to-text feature for seamless conversations with website visitors
Smarter and more intuitive automation functionality
Integrations to improve texting workflows
Enhanced safeguards to keep your messages and data protected
Improved reporting capabilities
We’re committed to your long-term success and will continue to invest in product improvements based on your feedback. If you ever need support or want to see a particular feature:
Email us at [email protected]
Start a chat directly from the Textline application
Request a meeting with our knowledgeable customer success managers
Thank you for being a valued Textline customer.