Announcement Stats

Once you have sent your Announcement, head on over to your Running or Completed Announcements, find your Announcement, and click on Stats & Details to see how your announcement is doing or did.

Announcement Stats helps Agents understand who their Announcement went to and how it was received by the recipients.  For you to better understand this page, this document will help break down the various sections.

Contacts

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The first section of the Stats section is a count of the Contacts that you have selected to include in your Announcement.  For most use cases, this data will not show until the Announcement is being sent. Here are what the stats in this section stand for:

Total

This is the number of Contacts that you selected when creating the Announcement or included in your CSV upload.

Sent

This is the number of Contacts that we have sent your Announcement to.  This is not a delivered count as that is dependent on the carrier. Some carriers send error notices (shown in the Delivery Errors stat below) or may not send anything.

Skipped

This is the number of Contacts that you selected to include in your Announcement, but we did not attempt to send a message to.  We did not attempt to send the Announcement to them because you have messaged them before and they are on your blocked list, have unsubscribed from your messages, or cannot receive SMS messages.

Invalid

This is for those using a CSV to upload their Contacts.  This is a count of the phone numbers that are not valid. Either they are not 10 digit phone numbers or are lacking a country code to denote a different number format.

Performance

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Like the Contacts section, the Performance section will only show data once the Announcement is being sent.  The stats in this section are:

Sent

This uses the Sent information from the Contacts section and calculates the percentage by comparing it to the Total.  The Sent count is the basis for the percentage calculations of the rest of the Performance statistics.

Replies

This statistic relies on the reply timeframe setting for the Announcement.  It counts any incoming messages from the Contact within the period of time set up in the Advanced Announcement Setting.  It then takes that number and compares it to the Sent number to get the percentage.

Unsubscribes

This statistic also relies on the reply timeframe setting for the Announcement.  It counts any unsubscribe requests from the Contact within the period of time set up in the Advanced Announcement Setting.  It then takes that number and compares it to the Sent number to get the percentage.

Delivery Errors

When sending any SMS, carriers can respond with errors due to the sent message.  We collect & count these responses and then compare it to the Sent number to get the percentage.

Overview

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The final section of the Stats page is the Overview.  This contains the status of your Announcement: Upcoming, Running, Completed, or Canceled, when the Announcement finished sending (only populated when the Announcement has finished running), and the run time.  If the Announcement is currently running, the run time will show the time elapsed from when the first message was sent to the current time.